In this episode, neuroscientist Paula Croxson, Ph.D., discusses the successful use of storytelling to capture the public’s interest in brain science. Paula is the senior manager for education programs at Columbia University's Zuckerman Institute and a senior producer for The Story Collider, a nonprofit organization dedicated to sharing true, personal stories about science through live performances. The Community Neuroscience series features interviews with neuroscientists who excel in communicating brain science through events, teaching, and writing. The videos offer valuable advice for planning science outreach in general, but especially for Brain Awareness Week, the global campaign to foster public enthusiasm and support for brain science. Learn more about the campaign at brainawareness.org.